OpenView Venture Partners

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OpenView Venture Partners is an expansion-stage venture firm with experience in investing and building sales teams for early-stage software companies.

On their blog, they share insights and actionable advice for  sales managers—including using metrics to ramp up your sales team, selling to enterprise customers, product-led growth, and more.

Read this post: Rethinking the product demo for product led growth

Excerpt: “Remember, customers are trying to make an informed buying decision in the shortest time possible. Is your process optimized to help buyers quickly experience your product’s “aha” moment? Or are you expecting in-trial customers to complete what amounts to an implementation process before they can begin to see the value of the product?”
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